I think I might be the first to review this. If I am I'm surprised more people haven't tried this brand out. Okay first of all this shampoo is mostly organic and natural ingredients. Usually it's with the other Yes To products with the natural organic skin care products. The price is kind of high for a drugstore shampoo, about 8 or 9 dollars. It smells kind of like citrus but somewhat like you'd expect a blueberry to smell like. This shampoo is a pretty clear color. It lathers up nicely and doesn't make my hair feel dry or rough. I use the conditioner with it and they make my hair soft, smells nice, moisturized, and feels very light. This so far is the best shampoo I've tried but I won't rebuy because it barely lasted 2 months. And that was with watering down the shampoo and conditioner.