Nickelodeon is hoping that kids everywhere will be asked to relinquish the remote and saunter off to bed once they role out their all-new block of programming targeted to moms that will run nightly between 9pm and 1am.
“NickMom” is the cable channel’s latest effort to attract a more grown-up audience once the kids are in bed. And who better to attract than moms who are currently hot commodities in today’s marketing world? The Wall Street Journal cites a report from Mom Complex that shows moms spend an estimated $2.1 trillion a year, which is a 24% increase since 1999.
The new programming, which is currently set to launch next fall will possibly include a reality show called “Real Moms” (think Desperate Housewives), a game show where moms compete against grandmas, a comedic “Daily Show” style program hosted by women, and old re-runs of campy shows from our childhood like “The Brady Bunch”.
Though some question whether women will want to watch shows about being a mom after a long day of well...being a mom, the cable channel is pretty confidant they will have a large audience. And with other networks like Lifetime and TLC’s success with shows about moms (Toddlers and Tiaras, Dance Moms, and Kate Plus 8 just to name a few) Nickelodeon may be on to something.
Do you currently watch any shows on other networks about being a mom? Which ones?
Would you watch NickMom?
I doubt it...I have a hard enough time watching any tv let alone trying something like this. I certainly wouldn't watch the reality show or game show!
I'll give it a try :)
Sorry, I cant watch. I have my datenights with John Stewart from the Daily Show :) and before that is getting kids ready for bed.
Nope, just because I made use of my ovaries and uterus does not mean I want to watch "Mom" shows...I spend enough time around pearl clutchers...I don't need to watch them on TV.
Yes!! I love watching shows that feature real mom's and how they interact w/ real kids...I hate these sitcoms where everyone is perfect and no one has problems. That's not real life and part of the reason why I rarely ever watch TV these days. Thanks for the heads up and I will be on the look out for this new programming! A hot cup of coffee (yes, I drink coffee before bed) and 1-2 shows about women like myself equals heaven for me. Plus, the mom's verses grandma show sounds awesome.
It doesn't sound like a new or improved idea, I think other stations offer better programming already. I probably wouldn't be interested in this
there are plenty of stations that have these type of reruns on - tv land, tbs etc. I don't know that I would specifically go to Nick to watch them. And a reality show that is like "desperate housewives" is hardly reality...but who knows...I guess I'd have to wait and see.....I am desperate for new shows that don't have comments about "doing the deed" in every other sentence...just cause the kids are in bed at 9, doesn't mean they won't pop out for a glass of water....:)
It depends on how good the shows are. I probably would not specifically go and watch one if I don't hear someone else saying that they liked it.