That new designer handbag may make you swoon, but is it practical for the office? Loads of women on the go are beginning to see the benefits of bringing a trusty backpack to the office and leaving their purses at home.
The Atlantic reports about the new backpack trend among professional working women who are choosing practicality over purses for work. Professional men have long seen the benefits of carrying a backpack over lugging a briefcase to work for a while now. But, it is just this past year the market research firm NPD reports a 28% increase in women’s backpack sales, as well as a decline in women’s handbag sales.
Benefits of backpacks like being roomier, easier on the back and posture, and having more compartments are just a few of the perks leading many women to ditch their purse. Long commutes on public transportation can be trecherous when carrying a heavy purse on one arm. San Francisco marketing specialist Silver Lumsdaine explains her transformation from dedicated handbag fan to practical backpack commuter. Lumsdaine explains, “A year ago, I would have said, ‘You’ll have to pry my leather satchel purse from my cold, dead hands. But after standing in a jam-packed bus for a 45-minute, swaying, nausea-inducing commute over the hills of San Francisco with my hand cramping in pain from holding my laptop-burdened purse, I did what any reasonable person would do.”
Lumsdaine is definitely not alone, NPD’s accessorie’s analyst Beth Goldstein points out that it is mostly women in metropolitan citites that do a lot of commuting and walking who have made the switch. Goldstein says, “It’s the convenience, the hands free, and not hurting your shoulders. Not worrying about dropping your phone.” And as more women go the way of the backpack, handbag designers are right there to offer them what they want. Designers like Prada, Gucci,and Louis Vuitton have created backpack versions of some of their most popular purse designs.
What do you think of the backpack trend among professional working women?
Do you still carry a handbag to work or have you switched to a backpack?