With Mother's Day around the corner, we were curious to know how the SheSpeaks community feels about the annual holiday that honors not only them, but also their mothers and grandmothers, and so we sent out a survey to our members.
Overall consensus? Mother’s Day is really meant to enjoy family, be together and to appreciate all the things moms do. And in particular they added:
How do you plan to celebrate Mother's Day?
67% - Spending time with my kids
31% - Spending time with my own mom/mother-in-law
26% - Brunch out with the family
25% - Sleeping in
18% - Some time by myself
11% - Breakfast in bed
What type of gift do you hope to receive this Mother's Day?
41% - An activity we can do together
40% - A Card
29% - Flowers
25% - Spa certificate
24% - Jewelry
19% - Candy/Food
12% - Technology (i.e., new phone or tablet)
In general, do most marketers' messages about Mother's Day resonate with you?
57% -Yes, the messages resonate with me
43% - No, I do not connect with the marketing messages
Many said that the holiday is just too commercialized and that all they really want is to bring it back to the basics, back to the true meaning of what the day means.
And some just want to be told they’re a good mom, get a reprieve from diaper duty, or even have "an entire hot cup of coffee"!
"The biggest surprise was that only 11% want breakfast in bed."
We'll be filling in more details about the responses we received, so stay tuned to our site. In the meantime, we wish you, and Moms everywhere, a Happy Mother's Day!