They need a significant pump up on the pigment. I don't think they have very true color pay off or lasting ability.
i got the latte brown (sable) and i am in love with it, i use it with a primer and base and even without it stays on all day! a little goes a long long way i am just glad it doesn't how a huge fall out issue like some shadows i know, this one is perfect, and i love shimmer metallic and shiny shadows even at my age people say i don't look 38 because of how i do my makeup and my hair! When they ask about my shadows i am happy to tell them sable and dark shimmer black from ulta are my two shadows i use! i can not wait to get my hands on more to try! 8+ hour wear no movement or creasing, i love ulta!
I am in love with these. They are so pigmented and set at a good price. I would recommend buying these. I like them because I am not a fan of the cream shadows and these are more powdery
I bought this shadow a while back, but it got lost at the bottom of all my makeup, but I just did a clean and found them again a couple months back. I have 7 shades, 4 trials (Naked (GL), Cala lily (SH), Mystique (SH), Key West (SH)) & 3 full size (Mist (SH), Satine (SH), Sable (MT)). They are all pigmented, the shimmer shades may be a little less than the matte shades, but they do give a good color payout and you can put as little or pack more color. They blend great, and they have a great price for the amount of product you get. They last me all day and don't move, of course I always use a primer with all my shadows. The only 2 shades I am not crazy for is Satine (pink) & Mist (olive green/yellow), the first one because the color doesn't look good on me, and the second one because it is a color I just don't ever think of. But for my everyday (actually everyday) simple routine, Sable (latte brown) and Naked (off white), are my go to shadows, Sable for all over lid and Naked as a inner corner eye highlight. One last thing, Ulta has matte, shimmer (most of the selection of colors are this type) and glitter shadows, and the glitter ones are very glittery so if it is day-wear use little if not it is going to look like nightwear. Naked is glitter and that is why I use a bit of it as a highlight in the inner corner.