If you have natural curls you probably are aware of the struggles many women face to make it straight, especially when most of the images we see every day depict women with flawlessly sleek and shiny straight-as-a-pin hair. And after all, the phrase “we all want what we can’t have” rings true for many of us. But as part of Dove’s long-standing body positive message campaigns, they are hoping to help curly-haired girls by representing them in a place they have always been unrepresented - emojis.
You may have noticed that in the past Apple has only offered one hair look for emoji’s, which was the sleek straight-haired image we are all too familiar with. The new “Dove Love Your Curls Emoji’s” are now available at the App Store and allow the user to tailor the image to the perfect skin tone, curl style, color and hair length they wish to have represent them. And in an effort to get the word out, Dove has partnered with Twitter so that every time someone hashtags their slogan, #LoveYourCurls, a new curly-haired emoji will pop up.
Dove is hoping that offering more choices in emojis will put a smile on curly-haired women that often feel under-represented. Dove VP of marketing Rob Candelino explains, “Knowing how prevalent and widely used emojis have become, it was saddening to us there remained no reflection of curly hair in the official keyboard, even after recent updates.” He adds, “The best part about using emojis is being able to express a feeling, thought or sentiment with an icon that is representative of you.”
What do you think of Dove’s effort to add curly-haired emojis?
Do you tend to show off your curls or do you prefer your hair straightened?