To follow-up on last week’s blog topic about Diane English’s new film, The Women, you might want to check out a fascinating behind-the-scenes mini documentary put out by Dove. The Dove advertising campaigns in the past have proven to be unique and forward thinking when it comes to women. By straying from the typical young stick-thin model image in their posters and commercials they challenge the viewer to redefine real beauty while posing the idea that real beauty comes from within.
It seems fitting Dove would team up with Diane English’s The Women since the film deals with many issues women face like body image and self-esteem. A young 16-year-old woman by the name of Cammy Nelson is the center of the mini-documentary. She is interested in becoming a professional journalist, so Diane English invited her to the set of The Women to do interviews with the female cast and predominately female crew as well as see what a typical day on a movie set is like.
Cammy Nelson discussed how she was able to see the movie star transformation first-hand every day which made her realize the amount of work that goes into making these women camera ready. Every star sits in the makeup chair for hours before they are seen by cameras. Knowing the reality of the situation is a must for teens who don’t realize how models in magazines are airbrushed and actresses are wearing layers upon layers of make-up to make them look the way they do.
Throughout the short film, Nelson asks various cast members to describe their idea of real beauty. Their answers are surprising to Nelson at first as she thought they would describe the very thin “perfect” looking women she sees plastered on magazine covers every day. Annette Benning describes real beauty as having a good sense of humor while Jada Pinkett Smith described it as feeling good about yourself. Though each actress had a different definition, it was clear they feel that real beauty comes from within.
To check out Dove’s mini-documentary you can visit http://www.dove.us/#/thewomen/videos_wbw.aspx/ .
What do you think of the behind-the-scenes mini-documentary of The Women put out by Dove?
Do you think Dove is on the right track with their “Real Beauty” campaigns?