I received a sample of this eyeshadow primer in one of my monthly BirchBox subscriptions. I had always used Urban Decay eyeshadow primer, so I was hesitant to try this one. However, I was pleasantly surprised. The texture is smooth and silky, and it spreads easily. It also kept my eyeshadow on for a full 8 hours with no creasing , and I have used it with both powder and cream shadows.