Survey Results: Holiday Shopping Survey 2025 Results
Thank you to the over 1,200 SheSpeaks members who weighed in and shared their thoughts about the Holiday Shopping season! The survey was fielded from October 29th – November 10th, 2025. Check out the results below.
Topline Insights:
- This year, members said that they plan to spend less on holiday gifts vs. last year.
- Store sales/promotions & family finances continue to be the biggest drivers of holiday spending.
- Price/discounts and free/fast shipping are the most important factors when deciding where and what to buy this season.
- Gift cards, fashion/apparel, beauty/personal care, and grocery/food gifts are the top categories for holiday shopping.
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KristinM09 | LYNCHBURG, VAAll of these findings don’t surprise me, this is how I’ve felt about Holiday spending for many years now! Discounts & Free shipping are what drives me to shop at a certain store and it’s always been like that! However, “Grocery/ Food Gifts” being one of the top categories for gifts definitely surprises me because I’ve always thought that those aren’t very good gifts to give or receive, because people tend not to use them or end up regifting those kinds of gifts! Are these types of gifts that people enjoy? I’m wondering if I’m off on this one?
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slayornaybeauty | TALLAHASSEE, FLInteresting insights! I’m focusing on gifts that matter most while keeping an eye on budget and promotions.
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Mrs_bulldogfishmaster | Fresno, CAEverything costs more, and you get less for your money
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Eadnsc83 | TEGA CAY, SCNo, it doesn’t surprise me. With all the prices going up we all have to cut back.
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TheirGranny | HOPKINSVILLE, KYUnderstand times are hard and money is tight.
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TheirGranny | HOPKINSVILLE, KYUnderstand times are hard and money is tight.
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Amberlover | KINGSLEY, MII have no money
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Laweirdo | MODESTO, CAI have no money so the Holidays are about the family and friends I share with
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Laweirdo | MODESTO, CAI have no money so the Holidays are about the family and friends I share with
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peter26 | Passaic, NJThe economy is rough and consumers are paying for tariffs.
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Cressa | ORANGE BEACH, ALThis does not surprise me at all. Money is tight for everyone right now. And we are always looking for bargains. The holidays are not only about spending money but more importantly, spending time with family and friends..
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MzNini | LADY LAKE, FLThese decisions do not surprise me. Times are hard for some of us, and cutting back on selective items is becoming the norm.
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kathym | Everett, WAnot too surprised. Thank you for sharing the results
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rkosully | DOTHAN, ALStore sales/promotions are definitely the biggest driver of my holiday spending. Thank you for sharing!
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momof3boysj | BEL AIR, MDnot surprised.
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