SheSpeaks Study Reveals Purchase Drivers for Motivating Female Shoppers this Holiday Season

SS Member Image By drodriguez 11.11.08
 SheSpeaks Study Reveals Purchase Drivers for Motivating Female Shoppers this Holiday Season
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SheSpeaks Study Reveals Purchase Drivers for Motivating Female Shoppers this Holiday Season

Women consumers are key marketing targets this holiday season, as they help spread deals and coupons at a time when consumers are looking to spend less. SheSpeaks, the leading social network for women’s insights and word-of-mouth marketing, found in a recent study of its members that women will rely on their personal networks to find and share the best holiday shopping deals on the Web.

SheSpeaks members are representative of influential and engaged consumers nationwide, and they want to be able to pass along the ’wealth’of being in the know, said Aliza Freud, CEO of SheSpeaks. Brands and retailers really stand to benefit from making women feel like they have access to a unique offer. This year it is especially important for marketers to engage women using direct marketing that gives them a personal
incentive to shop.

A national poll of 2,000 SheSpeaks members revealed that a majority of women intend to limit their budgets, take advantage of coupons and conduct more online research in order to save money this holiday season. Women will look to recommendations and online research to make smart purchase decisions.

Personal recommendations will be the largest influencer on women’s holiday spending. According to the study, nearly 75 percent of women have purchased a product following the recommendation of a family member or acquaintance. Though blogs and shopping sites are also important sources of information, women indicated they are more likely to purchase products a friend or family member has e-mailed them about.

Increasing the circulation of coupons and flyers will play an important role in women’s choice of holiday shopping destinations. In addition to driving traffic to stores and Web sites, the SheSpeaks study found coupons and promo codes will help bolster impulse purchases at stores. More than 75 percent of those polled said they are likely to make additional purchases beyond the items they are intentionally shopping for.

The study revealed that women enjoy sharing deals with others. Two-thirds of poll respondents indicated that they forward online coupons, with nearly 80 percent reporting they have shared a coupon with a friend during the last three months.

Additional results from the SheSpeaks study, conducted in October 2008, can be viewed at http://www.shespeaks.com/CStudy

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  • darnold14 By darnold14
    10.27.10  

    I am in the middle of getting mine done. I look for sales but sometimes I know what I want and just get it. Times are so hard for everyone that it seems like we are getting back to more the meaning of the holidays. I always try to do a special gift for family members and this year I have gotten recipes from grandparents and great grandparents , aunts some that are here and no longer with us I wrote stories and added pictures of the people that belonged with the recipe. I can't wait to give them out.

  • BargainAddict By BargainAddict
    01.05.10  

    I shop all year round. I watch the blogs/sites deals and get them. This year I made gift baskets from the freebies I get - which turned out great except I think I have more Glade, any type, than our WalMart, and all the others put together and I got them all for free. I even gave away at least 30 & I still have that many left and other items like school supplies, contact solution, toothbrushes, bodywash and on & on. So, my lesson: I bought 2 big plastice bins with covers. In each is a notebook and when I add something to the bin I'm going to write it down so I know where I'm at. It even ended up, unintentionally, that I had got more for 1 granddaughter than the other - and that's a BIG NO NO. Out I went and evened it out. I'm going to have a notebook in my file cabinet with a page for each person and I'll write it down so I'll always know where I'm at....that is IF I follow my own rules that I just outlined for you:)

  • joy9281 By joy9281
    11.25.09  

    I HAVE MOST OF MY SHOPPING ALREADY DONE BUT I LOOK FORWARD TO JUST WALKING AROUND THE MALLS AT CHRISTMAS TIOME AND SHOPPING FOR THE FUN OF IT. CHRISTMAS TIME IS SO MUCH JOY FOR ME BEING WITH FAMILY AND FRIENDS NO MATTER WHAT WE DO.

  • deegaroo By deegaroo
    11.13.09  

    My kids & family will be doing without this Christmas. Inexpensive and useful items only. I hate to say that , but unemployment, salary cuts and higher prices with gas/groceries are really pinching my pocket book. Gifts with purchase will be BIG for me this Christmas. Also books/educational gifts. I wish things were different, there was a time when just free shipping would reel me in. Not any more.

  • girl17 By girl17
    11.12.09  

    The kids in my family LOVE opening presents. What works for us is to buy several little inexpensive things and wrap everything individually. A pack of gum, a pair of socks, a sheet of stickers, etc...they love it! The kids are between 2-8 years of age, so I'm sure this will only work for a few more years!

  • bensmom09 By bensmom09
    11.11.09  

    I try shop within a budget. Once I've decided how much I'm spending on each person on my list I try my best to find the best deals to maximize that person's gift.

  • loli1707 By loli1707
    11.06.09  

    I will be HUnting for the best deals .... Its very tight for everybody ...The HUNT is on ..

  • pjclayton57 By pjclayton57
    11.02.09  

    I have decided that I will be sticking to a holiday budget this year. I always attempt to but things just seem to get out of hand. I made an excel spreadsheet to track all of my expenses and to limit the amount per person. Hopefully detailing it in black and white will help me to stay within the budget limits! I'll let you know how I make out once it's all over!

  • Dwalker By Dwalker
    10.26.09  

    I like "free" items and big discounts. I LOVE to shop so I will be out there just for the heck of it and I hope I can find a good deal.

  • momagarry By momagarry
    10.13.09  

    I will be making an extra effort to save money this holiday season.

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