SheSpeaks 2021 Holiday Shopping Report: What Members Said

   By SheSpeaksTeam  Nov 29, 2021

Photo by heidifin at Unsplash

The SheSpeaks community weighed-in again for our annual Holiday Shopping survey. Over 1,200 of your shared your thoughts on everything from the upcoming holiday season to how you are planning to shop this year.   Here are some of the interesting things that we heard from you.


Holiday Shopping Emotions


Top Emotions Heading into the Holiday Season

What a difference a month makes! "Uncertainty" was the #1 emotion that SheSpeaks members felt when we surveyed you in September.  But in the Holiday Shopping Survey from October, things were different!  Grateful was the #1 reported emotion, followed by Hopeful at #2.  


SheSpeaks members are slightly more positive about family finances this year, but it is basically the same as was reported in last year's survey.  But regardless of how women feel about personal/family finances, it does not seem to impact decisions to spend money this holiday season, because.... 

Holiday Shopping Factors

Surprisingly the #1 factor that will determine how much women will spend this holiday season is NOT family finances, view of the economy or the employment status. Instead, the #1 factor is Store sales and promotions followed by product availability. It's a stark contrast to 2020, when the #1 factor determining holiday spending was family finances. 

Holiday Shopping Increase from 2020 to 2021

Increase in Spending from 2020 to 2021

Women perceive a drop in the health of the US economy vs. 2020. 23% fewer women report that the economy is improving vs. 2020 and 100% fewer vs. 2019! HOWEVER, as pointed out above, perception of the economy is not the #1 factor in determining holiday spending:

Concerns about the US Economy

SheSpeaks members report that they will shop EARLIER than usual this holiday season. Significantly more women (56%) say that they will shop as soon as possible, prior to Thanksgving vs. 48% in 2020. This reflects a 17% increase of women who will shop prior Thanksgiving vs. 2020.

Start of Holiday Shopping 2021

Shopping Starts Early in 2021

Do you agree with this findings? How would you have answered? Tell us in the comments below.

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Foxyroxie by Foxyroxie | Paw Paw, MI
Nov 13, 2023

I do my Holiday shopping year round. That way I can get them items from different places that they wouldn't just be able to run to the store and get.

meggielorence by meggielorence | Cuba, MT
Jul 04, 2023


meggielorence by meggielorence | Cuba, MT
Jul 04, 2023


shertx01 by shertx01 | the villages, FL
Dec 15, 2022

Amazing stats

Goldengirl67 by Goldengirl67 | Claxton, GA
Dec 07, 2022

Stress to find the perfect gift is so difficult with grown children so we decided last year to begin gifting our family experiences. Visits to local museums, concerts, portrait sitting, weekend getaways etc

kellyspiceee by kellyspiceee | Oxford, OH
Nov 30, 2022

I am definitely in agreement - I am feeling very grateful and very hopeful for a fun-filled holiday season with my family :)

Iamteri74 by Iamteri74 | Talking Rock , GA
Oct 17, 2022

I tend to start shopping in October and go until about the 2nd week in December so I'm usually not too stressed about shopping I struggle with the stress of money