Not necessarily a product you use to style with just gel. Its essential to apply on hair thats 30% dry. A little goes a long way :) if you apply too much you'll end up with dull sticky stringy hair. Then taking your favorite blow dry brush (round brush, paddle, denman ect.) Blow dry in small sections, AND OMG this gives your blow dry style such body and volume!!! AMAZING. Little or no hair spray is required and really helps your hairstyle have long lasting power!!! This product is great and big sexy products are always on sale at ulta and they always offer coupons!

This gel was surprisingly effective! I do have frizzy hair but normally don't like gels because my hair comes out sticky and shiny. This worked well especially towards the ends of my hair (away from the scalp) and made my hair appear fuller and smoother.