I bought this brand because it was cheap at the feed store I go to ($15.99 for a 20 lbs bag). I brought it home and my cats absolutely love it. They eat less food so it lasts longer becuase it fills them up faster. A 20lbs bag lasts me about 2 months with 3 adult cats. It makes their fur incredibly soft and I even put a bowl of this food and a bowl of Purina out and they ate this food and didn't touch the other stuff. I only buy this food now.