Nike's New Mannequins Send Message of Inclusivity and Diversity in Women's Sports

   By SheSpeaksTeam  Jun 17, 2019


In an effort to send a message of inclusivity in style, Nike has introduced a new shopping experience where customers can see fitness wear on mannequins of all different shapes, sizes and ability. Their sports bras and workout pants will be donned by curvier plus-sized mannequins, para-sport mannequins, and a slimmer sized mannequin all in an effort to show that sportswear is for everyone.

Today reports about the new Nike mannequins that are now located at its flagship store in London. The mannequins displayed in this store are said to represent a more full-range of women in sports and sends a message that fitness is for everyone. Nike’s press release of the newly designed women’s section reads, “To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space.”

There are already many fans of the new mannequins on social media with many applauding Nike for adding the new designs. One Twitter user, Ashley Stokes, remarks about a plus-size mannequin that appears to be stretching before a sporting activity. Stokes tweets, “Idk why but this @Nike mannequin makes me feel so empowered.” And another fan of the new looks tweets, “Hopefully other stores + brands learn from this excellent example and start to use a variety of realistic-sized mannequins.”

Other brands and stores have already heard the need for a more realistic mannequin. Both Nordstrom and Old Navy have begun displaying curvier mannequins in recent months in an effort to cater to a more diverse and realistic customer base.

What do you think of Nike rolling out new mannequins in different shapes, sizes and abilities?

Do you think more brands should consider modeling their designs on mannequins of various shapes and sizes?

Make a Comment

Moemoe22 by Moemoe22 | Harrison , MI
Sep 16, 2022

Yes I do

annabeenana11 by annabeenana11 | Wisconsin Rapids, WI
Oct 05, 2019

Way to go Nike! It's nice to see more women being represented in the fashion industry. Not saying it's glorifying having a larger body, some people are just born like that. I think this is a great step forward!

spoonfullofsugaar by spoonfullofsugaar | DANVILLE, NH
Jun 25, 2019

YES NIKE!! Way to go on leading the way to body acceptance! Every store should represent people of all sizes (and not just put the plus size clothes in the back).

ashelyluvu by ashelyluvu | REDFORD, MI
Jun 23, 2019

First lets be real the obesity rate is at 35.2% among adult women, so having a mannequins in store that shows what we see everyday on this earth not going to do any harm. I love it, some may think it's glorifying obesity but their are some women that are big bone. They can not help the way God made them so by displaying mannequins that are different shapes will give those beautiful women more confidence and it allows them to have a visual of how something will look on them. #StopBodyShaming

CEOMOM by CEOMOM | San francisco, CA
Jun 18, 2019

Thank you so much Nike for the Plus size work out gear. We ladies of the plus size life really do love it and applaud you for making it and thinking of us women out there that are trying to lose the weight, be more healthy and fit.

kellylynne by kellylynne | FORT MYERS, FL
Jun 17, 2019

It is about time, not everyone is a size 2. People of every shape and size exercise and not everyone ends up skinny just because they hit the gym 5 times a week. So many factors shape our bodies, some of it is luck and some of it is feeling good in our own skin. I exercise daily but I can tell you due to some medications I have to take I have been stuck between a size 8 and 10 for quite some time. This does not mean I am fat and I am not out of shape. I definitely have things I continue to work on and I would love to do just that in some of the outfits in the store. It help to see what some of these items look like on people more like me when I walk in the store. Thanks Nike.