I got to try this sample for free, but let me tell you I would or sure buy it when it is all gone! it is designed for women who hair is damage and aged. I am very picky about any shampoo that i use, in fact i had been using the same brand for years now, but after trying this , I have two to choose from. my hair is very dry and damage from age, hair coloring, curling irons and the hair dryer. This shampoo after using for a couple of week's has made my hair look and feel stronger, it has a golden shine, so soft to touch and is easier to style now, you go to try this