Welcome to the #MoneyGenius Blogging Program! Read on for all the details you need to complete this program.
As a blogger in this program, you will receive:
- An advance copy of the book Make Your Kid a Money Genius (Even If You’re Not) by Beth Kobliner.
- $250 for your blog post via PayPal after you complete the program.
How to participate in this program:
- Read It: Once you receive the book in the mail, start reading! Please make yourself familiar with the book and read the sections that are most relevant to your family. Due to the quick turnaround for your blog post assignment, we understand you may not be able to finish the book before submitting your post.
- Blog About It: Write a blog post to tell your audience about the launch of Make Your Kid a Money Genius (Even If You’re Not) by Beth Kobliner. Submit your post to SheSpeaks for review as soon as possible. Your post must go live (after it is approved) between 2/6 and 2/10. Your blog post should include:
- Visually appealing/highly styled photos of the book to feature in your post. Make sure your photos are well lit, beautiful and crisp. We’d love for one of your blog photos to show you reading the book.
- A link to a purchase page: Amazon or Barnes & Noble in your post.
- Be sure to include a disclosure statement in your post, “This is sponsored post for SheSpeaks/Beth Kobliner”.
- Make sure to add your own creative language to this post! Please be careful to not copy exact language from this toolkit.
- Share It: Share your blog post link & photos on your social networks (Twitter, Facebook, Instagram, and Pinterest) with both of these hashtags: #MoneyGenuius and #ad. Tag @BethKobliner (Twitter), @bkobiner (Instagram) and @SheSpeaksUp when possible. Please record your social shares here.
- Important Note: You must submit your blog post and social shares to SheSpeaks for a brief review (approx. 72 business hours) before it goes live on your site. Your post is due for review as soon as possible and by 2/9 at the latest. Submit the text and images to SheSpeaks to review in a word doc by emailing info@SheSpeaks.com and using the subject line “Money Genius Blog Post/Social Shares For Review.” You may be asked to edit your post. Once your post is approved we’ll let you know via email that you can make your post live!
Program Links and Hashtags:
- Campaign Purchase Page: Amazon or Barnes & Noble link (see below)
- Please include at least one of the two links in your post.
- *Note the guide can also be found in most large retailers or local bookstores.
- If posting before 2/7, be sure to promote pre-orders of the book. If posting on 2/7 or later please promote the order of the book. Please use these URLs when linking to these sites:
- Program Hashtags: #moneygenius and #ad
- Beth Kobliner’s Social Channels:
- Reference the book by its full title, including the parentheses: Make Your Kid a Money Genius (Even If You're Not). If possible, the title should always be italicized. There should not be any added words (i.e. How to Make Your Kid a Money Genius…)
- This is a straightforward book. Please do not reference any promises like..."this book will solve all of your money problems, etc."
- Avoid mention of Suze Orman, or calling out any other specific finance person by name.
Thought-Starters For Your Post
- What parts of Make Your Kid a Money Genius (Even If You’re Not) were most surprising to you?
- Have you learned that some of your past ideas about your kids’ financial habits were incorrect?
- Have you had a teachable moment with your child since reading the book?
- How did you put Beth Kobliner’s lessons to use and how did your kids respond?
- What new habits or changes do you plan to adopt moving forward after reading the book?
Key Messages (Reminder, please put this in your own voice!):
- Make Your Kid a Money Genius (Even If You’re Not) is a jargon-free, step-by-step guide to help parents teach their kids from ages three to twenty-three about money.
- The beauty of this book is that it is full of "teachable moments" that allow parents to learn how to teach their kids character traits that are important in all aspects of life: a strong work ethic, the ability to exert self-control and to weigh our choices carefully, the perseverance to work toward distant goals, and a giving spirit.
- The book is full of surprises, as so many of our ideas about how to develop good financial habits turn out to be wrong (i.e. turns out bribing kids for grades backfires).
- The book is by personal finance expert, journalist, and bestselling author Beth Kobliner and is based on the latest research from the fields of psychology, child development, and behavioral economics.
- The book features various financial chapters with each chapter divided into the many stages of a child's development (i.e. toddler, elementary school, college, etc) for parents to read through or reference whenever they need to.
Topics Included in the Book (Reminder, please put this in your own voice!):
The book is full of surprises, as so many of our ideas about how to develop good financial habits turn out to be wrong. Among the topics addressed are:
- Caving to your preschooler’s demands at the checkout line could make him more likely to misuse credit cards as an adult.
- Giving your kids an allowance might actually be a step in the wrong direction.
- Opening a brokerage account to teach your teen about the stock market is a mistake.
- Doling out a wad of cash can be a great parenting move.
- Bribing your kid for A’s is a waste of time (and money).
- Letting your adult kid move back home is a smart idea…s o long as you both have a plan.
- Encouraging your 16-year-old to open an IRA is not as crazy as it sounds.
- Paying for household chores may turn your kid into a slacker.
- Talking about paying for college with your 14-year-old may seem premature. It’s not.
- Co-signing a credit card for your kid is always a bad idea.
- Be sure that your post focuses ONLY on the book for this campaign. Please do not include other books or brand names, products, brand labels, affiliate links, etc., in your photos or text.
Images for Your Post: Please create your own original blog post images after you receive the product, but feel free to use the images below if needed.
Submit Your Blog Post & Social Shares: Share your blog link with us by clicking the "submit your blog" button below and adding your blog post URL. Submit your social shares by filling out this brief survey here.