Melt The Stress Away From The Comfort Of Your Home

   By drodriguez  Feb 14, 2010

Leading a busy lifestyle can make relieving stress one of the last things on your list of things to do.  One company that knows most women walk around every day with a heavy load of worries on their shoulders is Johnson & Johnson.  Through research and focus groups the company has come up with a program designed for busy women as a way to relieve their stress from the comfort of home.

A recent article from New York Times spotlighted the stress management program called Upliv, which is expected to launch later this month through the website.  The program is subscription-based and will allow women to go online in order to receive tips and instructions to de-stress daily.  Women will also be given writing tasks and keep an online journal.  Members of the program will receive aromatherapy toiletries about every 3 months through the mail and will billed for the shipping cost of these items.

The program boasts that it has psychiatrists working on their advisory boards which give women a semi-personalized experience.  Though there is no one-on-one interaction, women are given tips and tasks based on a stress analysis test that each woman is given.  If you express that your jobs creates the most stress in your life you will be sent specific articles for that problem. 

One concern among critics of the program is that sitting in front of a computer is not necessarily the healthiest thing to do with your free time. 
Margaret Aleles, vice president for innovation growth platforms and new businesses at the company, disagrees.  Aleles says, "Women spend over 27 hours a week on the internet that’s not email related, and what we found is that women love to go on the internet after their kids have gone to bed."

The cost of the program is also a concern for many as it is $99.95 for the first month and $39.95 for the following months (as an introductory incentive the company is offering a price of $380 for the first year).  But even with the introductory offer, many women are reluctant to spend that kind of money in this economic climate.  Aleles responds to these concerns by saying that the price is about the same amount women are currently spending to get the stress out of their lives, like going to a spa or paying for a yoga class. 

What do you think of the online stress management program for women that Johnson & Johnson is getting ready to launch?

Do you think you would be willing to pay for a service like this?

Make a Comment

diamonddiaries by diamonddiaries | Greer, SC
Feb 25, 2010

If I had $99 to spend, I'd rather pay for gym membership and actually use the gym to reduce stress. Excercise has proven to reduce stress so I'd rather take the proven route.

cybrown551 by cybrown551 | HOOKSETT, NH
Feb 24, 2010

I think that it is a good concept however I don't believe that it is worth the price. Having said that, sitting at a computer for 27 hours per week I don't find stressful. I spent a lot of time online at a computer and I find it to be very therapeutic with how the need of having this service. So in my opinion the cost of this program is pretty expensive. Because there are so many websites that you can find online yourself to do this type of therapy your self.

joy9281 by joy9281 | TOLEDO, OH
Feb 21, 2010


pabennett by pabennett | louisville, KY
Feb 21, 2010

Sounds like a great idea, but I think trying to pay the price of the program might stress me out. Can't see this being a success.

fourgen by fourgen | Florence, SC
Feb 20, 2010

The idea itself sounds great, but I believe that it still needs work , considering fixed income families, we dont need added financial stress.

kyhomebody by kyhomebody | garfield, KY
Feb 18, 2010

PHEW!!! sounds like alot of money but the cocept so easy we can make our own aroma therapy products and use a notebook as a personal journal ,and read a daily affirmation free on intewrnet. can't see this product being a best seller with working class or fixed incomes

rockhound24 by rockhound24 | ELIZABETH, CO
Feb 17, 2010

Sounds great to me... but waaaaay too expensive! Money is part of my stress. Also, I can join a massage club here and get a 1hr massage for $39 a month. I love massage, but I can't afford to do it!

mooneykell by mooneykell | WARTRACE, TN
Feb 16, 2010

Way too pricey, great idea in theory but out of most people's price ranges. Plus its stressful to think of the things to write in an online journal. Technology is great, but your words can come back to bite you!

momonamission2008 by momonamission2008 | Maryland Heights, MO
Feb 16, 2010

Definitely too high priced. Getting a massage is a great destress and it a lot less expensive that this.

msfriendly by msfriendly | MONROE, WI
Feb 16, 2010

Seems a bit too steep of price for most people! I can think of other ways to spend my money to de-stress!

LISA2699 by LISA2699 | Saugus, MA
Feb 16, 2010

This is a grand idea, but seriously way too expensive. For this price you can go to a therapist and have one on one contact and assistance. I can't imagine how they developed this price point and also thought that people would pay for shipping for "free" aromatherapy products. This is a great idea as a starting point, and I hope that they think it through before releasing it. Having homework and written journals would not serve as a stress relief for me. After working on my laptop all day I don't want to be expected to work more at night.

805Therapy by 805Therapy | Ventura, CA
Feb 16, 2010

No I don't approve.

lady630 by lady630 | maspeth, NY
Feb 16, 2010

I feel if you need to release stress take a day off of work or take a day off and go to the spa money is very tight and the amount is very high I feel they should try to come eye to eye and see how everyone basically agree with each other

littleannasunshine by littleannasunshine | platteville, WI
Feb 16, 2010

nice idea, but way to expensive...a girl should be able to be rewarded for a lot less... :)

turkoise by turkoise | Eagleville, PA
Feb 16, 2010

Sounds like a nice idea, but way too expensive. I'm also not sure sitting in front of a computer for any longer than I already do is good.