Legos, those little plastic building bricks parents are used to stepping on and finding under couches for decades, is making a move to go greener. The petroleum-based plastic used to make the bricks will soon be phased out in favor of a more sustainable material.
CNET reports about the Lego company’s future as a greener company and how they plan to slowly phase out their current plastic recipe. Lego took one of the first steps to phasing out the petroleum-based plastic less than a year ago when they broke contract with the oil and gas company Shell.
Lego will soon open a Lego Sustainable Materials Centre in Denmark and hire 100 new specialized staff where they plan to come up with more sustainable building bricks and packaging by 2030. Lego Group CEO and President Jørgen Vig Knudstorp explains how the company has already begun thinking about more environmentally materials to go with their building toys. He says, “We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials.”
The reason the switch to more sustainable materials is expected to take 15 years is because the company wants to make certain that the toy follows very stringent safety standards. They plan on testing out a variety of materials before finding the safest and most environmentally friendly option.
What do you think of Lego’s move to create more sustainable materials over the next 15 years?
Do you think more toy companies should be going this route to reduce petroleum based-plastics in the manufacturing process?