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Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.

Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.

What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.

As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:

Others are upset that only women were include in this experiment:

However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:

What do you think about the Lean Cuisine #ItAll experiment?

Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.

 

*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.

Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!

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  • LABeachGal By LABeachGal
    05.30.18  

    I think it's a bit misguided - especially coming from a company that makes low calorie food products. I think they should have included everyone.

  • nickelet11 By nickelet11
    05.30.18  

    I definitely think men should be included, but it has a good message.

  • samie1 By samie1
    05.30.18  

    It's good to have a conversation

  • sarahmhale By sarahmhale
    05.30.18  

    It is harder for women to have #ItAll because career was layered on for us over time. It's interesting that the ad is positioned as a social experiment.

  • lilang By lilang
    05.30.18  

    I like the message and I think Lean Cuisine is for everyone and has a positive message.

  • 216amyc By 216amyc
    05.30.18  

    Of course men should have been included!!

  • mich61 By mich61
    05.30.18  

    Yes men should be included

  • prothumia By prothumia
    05.30.18  

    I think it?s an interesting experiment, but I don?t know why lean cuisine supported it.

  • linda6467 By linda6467
    05.30.18  

    I'M NOT SURE WHY LEAN CUISINE SPONSORED THIS. IN ANY CASE, I FOUND THE VIDEO INTERESTING AND A LITTLE SAD THAT MANY WOMEN DON'T CLEARLY KNOW WHAT THEY WANT. I SUPPOSE A LOT OF MEN HAVE THE SAME DIFFICULTY.

  • nicewoman By nicewoman
    05.30.18  

    It's good to have a conversation

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