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Lactation Activists Unite!

Lactation Activists Unite!

It’s that time of year again, time to raise awareness about the benefits of breastfeeding. More than 120 countries take part in WIC sponsored World Breastfeeding Week each year. Here in the states we recognize August 1 ? 7 as Breastfeeding Awareness Week.


In honor of the cause, people all over the country take part in special events like organized walks and celebrations. In celebration of World Breastfeeding Week this year, organizers around the world are attempting to join women together to establish a new Guinness World Record for large synchronized groups of mothers breastfeeding their babies.



The World Breastfeeding Week organization’s message this year is to “save one million babies beginning with one action, one hour support and one message.” The Breastfeeding Week Organization says that breastfeeding a baby in the first hour of life is the first step in greatly reducing infant mortality rates.

The need for breastfeeding awareness becomes very apparent when you look at cases like Lass King’s experience inside a New York City store last August. While discreetly breastfeeding her eight-week-old son inside a Fossil Inc. store she was asked by a security guard to leave and not come back.

Feeling embarrassed and humiliated from the incident she decided to take it up in court and won. Last month, the New York Civil Liberties Union announced King’s win against the Fossil Inc. store.

Though Lass King’s victory is a victory for all breastfeeding mothers, the truth of the matter is that incidents like this happen to women every day and rarely are reported. Events that occur during Breast Feeding Awareness Week attempt to remind the public that breastfeeding is a natural and vital way for mothers to nourish their babies.

What do you think of the events taking place during Breastfeeding Awareness Week?

Do you think Breastfeeding Awareness Week can change the way people think about breastfeeding?

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  • cherrytart By cherrytart
    08.02.07  

    I hope BAW can change the way people think about breastfeeding. People are so closed minded, but breastfeeding is the best thing you can give your child besides your unconditional love. I am 23 years old, and gave birth to my son 4 months ago. I knew from the time my husband and I started trying to conceive that I would breastfeed my child. Unfortunatly, at 2 months old he developed an allergic reaction to human milk, and the an allergic reaction to the milk protein in formula. Now he is on a hypoallergenic formula. A lot of women, especially in my age group do not breastfeed for selfish reasons; stressing the importance of this issue may help other mother's make the best decision about the nutrition her child receives. The health benefits are so important to the baby, not to mention the closeness that it creates between mother and child. It was stressful and discouraging for me to have to wean my son at 2 months, the bond I felt with him was indiscribable. I was giving him something noone else could, and it was so hard to give that up.

  • sharman421 By sharman421
    08.02.07  

    That security guard was obviously ignorent. Breast feeding is the only natural way to nourish an infant. I really don't see the purpose, however, in holding a guinness world record on the most women nursing at the same time. In my opinion, that kind of trivializes the entire message. Public service announcements and educating the public is better.

  • ander10e By ander10e
    08.02.07  

    I agree with you sharman421. We don't need a mass display of breastfeeding to get the word out. Once again, it's a matter of educating the culture.

  • frenchdreams By frenchdreams
    08.02.07  

    I agree with sharman421. I think there are a lot of people who are not informed about the benefits of breastfeeding. I think people from different times thought different things of breastfeeding too, and they need to be re-educated, for example, women that went through woman's rights. I had one women tell me the other day I needed to stop "doing that" by now when she saw me breastfeeding my 10 month old son. It made me smile and remember even women do not fully understand what breastfeeding can do for babies.

  • lecopen By lecopen
    08.05.07  

    I breastfed my son for 9 months and he was ready to give it up more than I was. I miss it and am s glad that I gave him the best start to life. I try to encourage all pregnant women to nurse and give my support to those that do. I agree that the best way is to spread the word and educate!

  • amyh_lll By amyh_lll
    08.07.07  

    Public service announcements and educating the public would be better yes, but it is almost impossible to do them because breastfeeding is not a money making business. Very convincing public service announcements were made (similar to those about the dangers of second hand smoke),but never got aired because the companies that make formula fought it.

    Education, encouragement and continued support, one mother at a time, is the best way to increase breastfeeding rates. I hope that Breastfeeding Awareness Week can help a mother feel some encouragement to continue. If she knows she is not alone it could give her the confidence she needs to fight off those negative comments, advice, etc.

  • carmelgoodies78 By carmelgoodies78
    08.27.07  

    I THINK THAT IS GREAT WHY WOULD ANYONE IN THEIR RIGHT MIND HAVE A PROBLEM WITH SOMETHING SO NATURAL IF THEY DIDNT INVENT FORMULA HOW WOULD OUR BABIES EAT COMMON SENSE IS WHAT ALOT OF PEOPLE HAVE LOST THROUGH THESE CHANGING TIME I SUPPORT BREATFEEDING TO THE FULLEST AND WISH MY OWN CHILDREN WOULD HAVE LATCHED ON CORRECTLY SO POWER TO EVERYONE FOR BREASTFEEDING

  • s4ssyc4tw3ndy By s4ssyc4tw3ndy
    08.31.07  

    I actually think that the Guiness World Record event is an excellent way to encourage more mothers to breastfeed. There are so many young mothers out there who are embarassed to take on the task of breastfeeding with older women being scornful about it. I am 32 and my husband and I went through In-Vitro fertilization so we could have our 3rd child. When my own mother found out I was going to breastfeed she discouraged it. I think this is a great way to give upcoming mothers the confidence the need to at least consider it. If they consider it they will educate themselves about it.

  • barb222 By barb222
    09.14.07  

    Breast feeding is great-I did it years ago. It is possible to discreetly breast feed in most situations, but I have many times seen it done indiscreetly, almost as the mother wants to be noticed and this is almost offensive to me. When an infant is old enough to to keep raising their head up and looking around, there shouldn't be that many situations where breast feeding must be done in public. I did recently witness a friend of my husband's become very uncomfortable when my d-i-l was breast feeding in my home, so that he left the room. Even in this situation, I felt she should have been a little more considerate of other people's feelings and gone into a room with all women or the very comfortable library, or other empty rooms. The baby would have been less distracted and she would have only been away from the conversation for 10 or 15 minutes. I'm a nurse, and in my experience, every young mother gets positive encouragement and help in the healthcare setting if they are open to accepting it, and to be the Guiness World Record event seems to be something that many people would find ridiculous and laughable instead of promoting the cause.

  • shrutidoshi By shrutidoshi
    09.26.07  

    I am a mother of 7 month old daughter and I do believe in the importance of breast feeding for your child and even to you as a mother. Unfortunately, things did not go as I planned with my baby. She never latched on and after one month of non-stop trying to breast feed her, I decided to exclusively use breast pump and provide her breastmilk that way. It could last for upto 6 months only as I developed engourgement problems due to breastpump use. But I was very happy to be able to go as far as 6 months. As this is a global event, organization should educate women like us who are willing to but can not breastfeed for various reasons, what are the alternate ways we can try. Also promote availability of good breast pumps in developing countries.

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