SHESPEAKS Your Power to Influence

Calling all SuperStars! If you’ve been looking to captivate your audience with the power of your eyes, you’ve come to the right place! 

L’Oreal Paris has launched its first primer and mascara in one - L’Oreal Paris Voluminous SuperStar Mascara! It provides a false lash effect without having to wear false lashes!

How the Program Works:

Social Post Guidelines: Your social posts must include the following:

Program Links:

Program Hashtags: #FallSuperStars, #ad

Tag these handles on Twitter: @LOrealParisUSA, @SheSpeaksUp

Tag these handles on Instagram:  @lorealmakeup, @SheSpeaksUp

Examples of Entries: These are some post examples to get your ideas and creativity flowing. Although we encourage you to craft your own text, refer to these examples as a guideline to steer your post in the right direction! Please use your own original images/videos/boomerangs in your shares.


Giveaway Details: Four winners will be randomly chosen to win a $100 gift card, it could be you! Once you submit your social post URL, you will be automatically entered in a giveaway to win a $100 Visa gift card! We encourage you to share more than once! Any additional social shares you complete on Instagram and/or Twitter will be extra entries! To be eligible to win, you must post before or on October 29.

Key Product Messages: Please focus your posts on your experience with L’Oreal Voluminous SuperStar Mascara. Encourage your followers/readers to try the makeup product to complete the perfect fall look!

L’Oreal Voluminous SuperStar Mascara

Contact Information:

If you have any questions, please email us at