The Santa Club is a book designed to help parents break the news about Santa (or answer their kid's questions) without crushing that special feeling of Santa and what he does. The Santa Club came into being when Kelly Moss' oldest son came out and asked one day, "Is Santa Real?". Of course Kelly froze and her MIL stepped in gracefully and explained WHO Santa really was and how Santa's work continues to this day by members of "The Santa Club". This book is written for parents to sit down with their children when that day comes (and it will). From start to end it explains everything to your kids in a way they understand without overdoing the explaining - and it takes the attention off the parents and what they had told the kids over the years. Finally the book invites kid's into The Santa Club. They get to "agree" and sign up online to join The Santa Club. They can post a picture of themselves (if it's OK w/ mom/dad) and find out ways that they and their family can give to others. It's a really neat idea and long overdue. A copy of The Santa Club was donated to Holiday Traditions for review purposes. I wasn't required to write a positive review and no money exchanged hands. It's a wonderful book and would be a great gift for any families bookshelf - and would even make a great Baby Shower gift for a 1st Baby.