Is a Meatless Whopper Still a Whopper? Burger King's New Impossible Burger Passes the Test

   By SheSpeaksTeam  May 03, 2019

Michael Thomas/Getty Images

Craving a Whopper, but don’t want to break your no red-meat rule this week? Burger King will soon be rolling out a whole new option for non-meat eaters or those looking to cut back that is said to taste like a real flame-grilled Whopper. The Impossible Burger has been tested in select BK’s and was deemed such a success that a national rollout is expected later this year.

CNN reports about the new meatless burger and how fans of the Whopper are expected to react to the new menu option at the fast food chain. After a test of the Impossible Burger went “exceedingly well” in St. Louis earlier this year, Burger King officials are confident that their restaurant goers nationwide are ready to chow down on the plant-based patty from Impossible Foods. When tested, sales of the new burger were said to be complimentary of the regular Whopper.

The Impossible Burger is said to mimic the exact taste of a real Whopper because unlike most veggie burgers - Impossible Patties are made specifically to taste and feel like real red meat. The target audience for Burger King’s new meatless burger are red meat lovers who have decided for health reasons they should limit or eliminate beef from their diet. The President of Burger King North America Chris Fanazzo explains that the new menu option is there to “give somebody who wants to eat a burger every day, but doesn't necessarily want to eat beef everyday, permission to come into the restaurants more frequently.”

What do you think of Burger King’s roll out of a new meatless Whopper?

Would you try their new Impossible Burger?

Make a Comment

joesgirl96 by joesgirl96 | RICHMOND, TX
Nov 07, 2019

I have eaten it twice and I love it, it's the best meatless burger I've ever had

sammie01 by sammie01 | ROSEVILLE, MI
Sep 14, 2019

Honestly I love this and the "burger" I don't like meat so this "burger" is just for me!!!

denisebenedict by denisebenedict | CANTON, PA
Aug 05, 2019

No it just wouldn't taste the same.

Marshallsquad4 by Marshallsquad4 | MONROE, LA
Jun 03, 2019

In my opinion I'm happy somebody starting to think about the non meat eaters. I love to eat out. When it comes to having a meatless burger I wou and d so go for it because it never lasts long.

copeland472 by copeland472 | DRUMRIGHT, OK
May 08, 2019

I love the impossible burger!

Smanlove by Smanlove | GLEN ELLYN, IL
May 06, 2019

I know Burger King has attempted meatless burgers in the past, but the impossible burger is hard to beat! I hope it comes to Chicago!

frisco by frisco | RISON, AR
May 06, 2019

If the calories is low it will be nice, but if I can eat a kids burger for same calories then I will eat the meat burger.