SHESPEAKS Your Power to Influence

For those who find plastic surgery to be too invasive and permanent or for those who want to try before they buy a new trend in breast augmentation is taking off and even being offered in spas. There is now a 24-hour breast augmentation procedure called “insta breast” that allows women to see the effects of increased cup sizes, but only for a day.

A local ABC News affiliate in Fresno reports about the temporary breast augmentation (sometimes called “Cinderella Sizing”) that’s being offered in a local spa. How the procedure works is the client is given local anesthesia before a small incision is made to fill the breasts with a saline solution. The saline solution washes out of the body naturally within the 24 hour period. The whole procedure is said to take less than an hour.

Dr. Darshan Shah, medical director and CEO of Beautologie in Bakersfield, explains how most women he sees have the procedure done because they are still on the fence about breast augmentation surgery and want to try out the look first. Shah says he also sees women who want the one-day look for a special event. He explains, “A lot of women, they're not quite sure if they're ready for breast implants yet. They've tried them on, they don't know how it's really going to look or feel on their body.” He adds, “What the 24-hour breast augmentation does is give them a preview of what that's going to be like for 24 hours.”

But what if 24 hours just isn’t enough time to decide? Creator of the “insta breast” saline injection Dr. Norman Rowe recently explained to ABC News how he is working on something he’s calling the “vacation breast”. This new procedure would give the look of breast augmentation for 2 to 3 weeks rather than just 24 hours. Rowe explains that he is currently in talks with the FDA about the longer-lasting temporary breast augmentation procedure and expects that it may be available in about two years.

What do you think of the “insta breast” procedure?

Do you think this temporary procedure is a good way for women to make up their minds before committing to invasive plastic surgery?