Coffee too good to share and too good not to! I knew when I saw the brightly colored purple packaging that Ethical Bean Lush Ground Coffee was going to be different and I was not wrong! The beans are organic, ethically sourced, and the company seems to go to great lengths to make sure that quality is not lost during the process. The Lush is a medium dark roast that has a smooth full-bodied flavor that really deserves to be savored like a fine wine and not gobbled down when you wake up late and are rushing out the door! Even the aroma when you open the bag has you inhaling deeply with a smile on your face, and I typically hate the strong odor of most coffee brands. Our main coffee drinker couldn't wait to drink another cup and they?re usually a one-cup-a-day drinker. Overall, I think it is a must try for all the coffee drinkers out there. They also have other flavors in ground and whole bean.