Although the models are shown completely in the buff, they are positioned in a very tasteful and discreet way (after all, one would expect class with Annie Leibowitz working the camera). In these images we see every wrinkle, roll, line, and spot; definitely something we are not used to seeing in magazines, on television, or across a billboard. Dove seems to be challenging consumers once again by using stunningly gorgeous real women for their ad campaign.
On Dove's pro.age website, the line "Watch what we couldn't show you on TV" pops up before their commercial spot is shown.
Why do you think Dove couldn't run this commercial on television? Is this something you would feel comfortable seeing on network TV?