If you are a naturalista and enjoy twist outs, this is a great product for you. You can use this on wet or dry hair, awesome. When using the butter alone, your twist out will last about one to three days. If you add Ecco Styler gel after applying the butter, your twist out will last about one to two weeks :) And there is no flakes, clumps, or nasty build ups! This product is NOT OILY and gives great MOISTURE. Simply AMAZING