Trying to master your holiday promotion?
We recently conducted a study and asked a number of questions regarding holiday shopping. Interesting findings.
In a nutshell: Coupons reign supreme this holiday shopping season as women not only plan to seek them out and share them with friends but also recognize their impact on influencing their purchase decisions.
1) Women are looking for deals and are paying attention to coupons and online promo codes. They are more likely to try a new store or product with a coupon. Mass Merchandisers have the most to gain
2) Even with recession concerns, women are less likely to make a stricter budget this holiday shopping season than they are to use more coupons
3) Coupons and flyers received via mail will determine where women will shop this holiday season
4) Women like to "share the coupon wealth" with 78% reporting that they have shared a coupon with a friend in the last 3 months
Click here to download the pdf report.
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