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Bye Bye, Buzz the Bee: Why Your Box of Honey Nut Cheerios May Look a Little Different

Bye Bye, Buzz the Bee: Why Your Box of Honey Nut Cheerios May Look a Little Different

Next time you pull a box of Honey Nut Cheerios off the shelf, you may be surprised at what you don’t see. The iconic Buzz the Bee brand mascot has vanished from boxes of Cheerios in an attempt to raise awareness about the growing honey bee problem we’re currently facing.

CNN reports about Cheerios’ attempt to raise awareness about the plight of honey bees and a campaign to encourage cereal and bee lovers to bring back our honey bees. Everyone loves honey, but it’s not just the sticky sweetener that bees provide. Did you know that bees actually pollinate 35% of the world’s food supply? This includes tomatoes, blueberries, melons and cranberries.

Bee colonies are depleting around the globe from things like pesticides, parasites and loss of habitat. For the first time ever this year, the U.S. Fish and Wildlife has declared a species of bee endangered.

And now Cheerios wants to spread the word about our massive bee problem by removing their mascot from boxes everywhere. It is explained on their website, “Buzz is missing because there's something serious going on with the world's bees. Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz.”

They have also launched a campaign called #BringBacktheBees where they have vowed to give away 100 million free wildflower seeds. Amazingly, since the launch of their campaign they have already given away all their seeds and then some. Currently, Cheerios is out of free seeds and has given away 1.5 billion wildflower seeds to date. They even have a cool map showing where their wild flowers are being planted across the country.

More blooming wildflowers will hopefully mean more habitat and food for the bees. Cheerios is also dedicating 3,300 acres of their oat farms to providing fields of nectar and pollen rich flowers in order to attract and feed more bees by the year 2020.

What do you think of Cheerios’ efforts to raise awareness about the plight of the bees?

Do you think their flower giveaway campaign will help the cause?

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  • jo8207 By jo8207
    03.30.17  

    Awesome idea good cause. I think it will help

  • Rahne92 By Rahne92
    04.01.17  

    I think it's a great idea and an awesome directive to have! But unfortunately, just mailing out seeds like that in general can actually be pretty dangerous; if some of those seeds end up being planted in an area they're not native in, they could actually cause more damage and harm than help. Check your and check your package to see if it tells you what kinds of wild flowers you'll be planting! I understand everyone wants to help, but make sure what you're doing is actually helping! :)

  • smiln60 By smiln60
    04.07.17  

    What an awesome idea! I always leave a clover patch close to my garden for the bees. I know it's not much, but every little bit helps. 🐝

  • smiln60 By smiln60
    04.07.17  

    What an awesome idea! I always leave a clover patch close to my garden for the bees. I know it's not much, but every little bit helps. 🐝

  • mrobin77 By mrobin77
    04.14.17  

    great great and unique way to raise awareness and educate

  • JPAL7573 By JPAL7573
    04.20.17  

    WOW this is great i truly support this effort. Although i must admit ive never been stung before so bees scare me but i know how important they are

  • sweetmatcha By sweetmatcha
    04.24.17  

    This is amazing of them!

  • wabbit By wabbit
    05.03.17  

    What a creative way to get involved. I think it's a great idea, and a cool way to help children care more about environmental issues.

  • Lorena49 By Lorena49
    05.19.17  

    Yes we have to start alooking at the commen thing with bees there will be no more honey

  • ShanShan3110 By ShanShan3110
    08.19.17  

    I think this is an excellent idea, I wasn't even aware until I saw the box. Yes, I believe the flower campaign will help the cause who doesn't want flowers in their yard?

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