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Brad Pitt's New Super Serious Ad: Why Is Everyone Laughing?

Brad Pitt's New Super Serious Ad: Why Is Everyone Laughing?

In the eyes of most women Brad Pitt is just one of those guys who can do no wrong, that’s why a lot of us are having a hard time deciding whether a new Chanel No. 5 ad featuring the Hollywood hunk is ridiculous, romantic, or a little of both.

Hollywood Reporter discusses reaction to the Chanel ad, directed by Golden-Globe nominee Joe Wright, that has many giggling and dreamy-eyed all at the same time. (It’s also rumored that Pitt was paid a whopping $7 million for the spot.)

The ad, shot in black and white with the actor delivering slow measured lines, gives the commercial what some would describe as an overly dramatic feel bordering on hilarity. Pitt delivers his lines straight-faced saying things like, “The world turns and we turn with it. Plans disappear. Dreams take over. But wherever I go, there you are. My luck, my fate, my fortune.” The director probably did not intend for the ad to be viewed as humorous but the stark background, lack of soundtrack, dramatic script and smoldering Pitt stares guarantee it will be spoofed very soon (if it hasn’t already happened).

What do you think of Brad Pitt’s first ad for Chanel No. 5?

Do you find any humor in it or are you too busy melting over those dreamy stares?
 

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  • cocoabella By cocoabella
    10.16.12  

    definitely not sexy ,it is more spoofy than sexy . Can't believe they ran the ad like this! Unless they wanted contraversy to draw attention to the product. If that was their intention, then they've certainly succeeded.

  • Agreiri By Agreiri
    10.16.12  

    Wow. What happened to you, Brad Pitt? Terrible attempt at sexy. I was on the verge of laughter. This ad, if I didn't already buy the product, would not make me want to buy it. Chanel could have made a better choice.

  • Kay3131 By Kay3131
    10.16.12  

    This ad is weeding-out more than weeding-in. Briliant relief from strings of 15 second mind-numbingly senseless car commercials, fast-food commercials, insurance commercials. Bravo!

  • didama By didama
    10.16.12  

    A friend posted this on her Facebook page and said simply, "What happened to Brad Pitt and Chanel's cool ad's?" I have to agree that I don't get this. Are they marketing to women? If so, I was confused and its really not working. If were supposed to be thinking about how awesome Angelina Jolie is, they should have just used her in the spot. I think it would have worked better!

  • annarose112 By annarose112
    10.16.12  

    I didn't think it was funny or serious. I agree with Kay3131, where she said it was mind numbing. After the commercial I thought to myself, "What just happened?" It definitely wouldn't make me buy the product.

  • Kay3131 By Kay3131
    10.16.12  

    I think it is a brilliant ad with appeal for a specific audience. It's not quite up there with Cartier's "L'Odysee" but it is a great companion to their "Train de Nuit" and is a welcome relief. Bravo!

  • socialzigi By socialzigi
    10.16.12  

    I thought it was funny, like a joke. Doesn't make me want Chanel No 5. But I guess ppl are talking about it - so in the end the ad did it's job.

  • thriftygrrrl By thriftygrrrl
    10.16.12  

    My local radio station did parodies on the air this week: Pitt's so stunted and over-dramatic in delivery that it's an easy thing to mimic. Just waiting for SNL to copy it!

  • Bluebear By Bluebear
    10.16.12  

    OMG I'm laughing already at the SNL version of this. Hoping they cast a guest host in Pitt's role. I agree it's totally over-thought, over acted and the result is underwhelming. I'm not really sure what emotion is being used in the scene but it's so over done it's distracting. I hope they quickly give us some good Brad, or maybe show the re-takes to make light of it.

  • lweaver021 By lweaver021
    10.16.12  

    I think they were trying to be artsy. Unfortunatly most ad companies don't know anything about art. So it's laughable. I almost feel sorry for Brad. Not. :-)

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