SHESPEAKS Your Power to Influence

Welcome to the Aveda Naturally Straight Blogger Program! We’re excited to team up with Aveda to offer you the chance to try new Aveda Smooth Infusion™ Naturally Straight – Aveda’s innovative styling creme that progressively loosens curls every time you use it.

How the Program Works: 

Program Hashtag: #AvedaNaturallyStraight
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How to Use the Aveda Smooth Infusion™ Products:
Step 1: Wash hair with Aveda Smooth Infusion™ Shampoo and follow with Aveda Smooth Infusion™ Conditioner. Towel dry hair and comb through.
Step 2: Apply Aveda Smooth Infusion™ Style-Prep Smoother to damp hair, by working it through from the mid-shaft through the ends of hair.
Step 3: Apply Aveda Smooth Infusion™ Naturally Straight. Depending on hair length and thickness, start by using approximately a small coin sized drop of Smooth Infusion™ Naturally Straight styling creme on towel-dried, still-damp hair, applying it one section at a time.
Step 4: Blow-dry hair straight using the brush of your choice. Flat iron if desired.

Watch the Aveda Smooth Infusion™ tutorial below for more tips.

About Aveda Naturally Straight
Go from naturally curly to naturally straight. Aveda Smooth Infusion™ Naturally Straight is a lightweight styling creme that progressively loosens curls every time you style.

As you straighten your hair, Aveda Smooth Infusion™ Naturally Straight’s naturally derived plant fibers invisibly attach to hair to loosen curl and help lock in straightness. The formula’s humidity barrier of organic cassava extract and maize defends against frizz. The more you use it, the easier it is to create straight, smooth styles, so you can spend less time with a blow dryer and flat iron every day. It is safe for relaxed and color treated hair. After five consecutive applications of Naturally Straight, hair will stay straight for up to three washes.

Aveda Naturally Straight retails for $26.00/5 oz., 150 ml and is available at Aveda stores and salons and online at To find a location near you, visit

Click here for the full Aveda Naturally Straight Fact Sheet.
Click here for the Aveda Naturally Straight Press Release.

Disclosure from Aveda:

• Aveda values our relationship with you and the blogging community and encourages full transparency to your readers. We remind you to disclose in each post when you receive products and samples or significant gifts from us. Please check out the new FTC guidelines at:

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