Thank you for joining our sponsored blogging campaign for Neutrogena! We’re looking forward to reading your post.
How the Program Works:
- Try the Products: Give your hair a detox by using Neutrogena Anti-Residue Shampoo. This is a product you can use as a weekly shampoo treatment and is safe for color-treated hair.
- Write A Blog Post: Write about Neutrogena Anti-Residue Shampoo by sharing your own Anti-Residue moment. This is a moment when your hair needs a detox the most i.e. post-beach vacation, before a weekend getaway, etc.)
- Option to include lifestyle elements explaining how you also detox your life during this personalized moment (i.e fall cleaning, eating healthy, transitioning your wardrobe from summer to fall, etc.)
- Your post must:
- Share your experience with Neutrogena Anti-Residue Shampoo. Tell your readers the benefits of the product and the differences you notice in the look, touch, and feel of your hair!
- Include your personal Anti-Residue moment: by filling in the blank “My Anti-Residue Moment: ______.” For example, “My Anti-Residue Moment: Dry Shampoo Buildup” or “My Anti-Residue Moment: Beach Vacation”, etc.”
- Share Photos: Include original, high quality photos to showcase Anti-Residue Shampoo and photos of your hair after you have used Neutrogena Anti-Residue Shampoo to help bring your post to life! There should also be appealing lifestyle images showing the moment that triggered your need for a hair detox (i.e. photo of you at the beach, or getting messy with the kids, etc.) and not a straight product shot.
- Include Links: Link to the Neutrogena campaign page bit.ly/2bvZLKE in your post, and Neutrogena’s social channels.
- Host a Giveaway: SheSpeaks will provide and ship a bottle of the Anti-Residue Shampoo product to your winner. Be sure to have giveaway participants enter your giveaway with the following guidelines:
- Have your participants share a photo on Instagram or Twitter about a moment that triggered their need for a hair detox (i.e an up do hairstyle with lots of hairspray, beach vacation, exercising, or getting messy with the kids).
- Example Entry: "After a summer of Traveling, my hair is need of a serious detox! My Anti-Residue Moment: (Tower of London) @Neutrogena”
- Be sure to have participants tag you (the host of the giveaway) and @Neutrogena in their entry so it is easy to monitor those that enter the giveaway as well as #ByeBuildUp.
- Choose a winner at random (US Only), submit your winner’s info to SheSpeaks no later than a week from when you posted: bit.ly/2cMiYtq
- Disclose: Include a disclosure statement per FTC guidelines. Example: “This post was sponsored by Neutrogena as part of an Influencer Activation for SheSpeaks. I am disclosing this in accordance with the Federal Trade Commissions (FTC) guidelines concerning the use of endorsements and testimonials in advertising. I received complimentary products to facilitate my review.”
- Post on Time: Post your blog no later than the week of Oct 3.
- Share On Social Media: Share your blog post on Facebook, Twitter and Instagram with #ByeBuildUp and loop in @Neutrogena and @SheSpeaksUp. Posts should not only promote the blog link but also include meaningful messaging.
- Submit Your Links: Submit your post using the “Submit Your Blog” button below, and submit your social sharing links by filling out this survey bit.ly/2cpdYuc
Campaign Hashtag: #ByeBuildUp
Campaign Link: bit.ly/2bvZLKE
Overall Thought-Starters for Your Post:
- How does your hair feel when transitioning from summer to fall?
- How do you feel when your hair is dull, even after washing?
- How often do you use hair care products? Do you feel your hair becoming overworked and dull even after washing due to frequent use of styling products?
- What are some moments you experience when transitioning between seasons that trigger the need for a hair detox?
- Tell your readers why you enjoyed the product and the difference you notice.
- How did your hair look and feel before you used Neutrogena Anti-Residue Shampoo?
- How did it look and feel after?
- Did your regular shampoo work better after using Neutrogena Anti-Residue Shampoo?
- Why is it important for you to have healthy hair?
Product Key Messages: Neutrogena Anti-Residue Shampoo
- A shampoo treatment that instantly removes up to 90% of dulling residue caused by shampoos, conditioners and styling products
- Use this once-a-week shampoo treatment to instantly remove dulling residue that can cause bad hair days, then go back to your favorite shampoo. You’ll find that it works better than ever.
- Helps remove excess oil from hair
- Cleans hair thoroughly and easily rinses away
- Non-irritating mild formula and safe for all hair types
- Safe for color-treated hair
- Pricing: $6.49, Neutrogena.com
Images for Your Post: Include original, high quality photos to show Neutrogena Anti-Residue Shampoo and photos of your hair after use to help bring your post to life! This should be an appealing lifestyle image and not a straight product shot.
Submit Your Blog Post: Share your blog link with us by clicking the "submit your blog" button below and adding your blog post URL.