This is the best everyday foundation I have every used. I've been using it for well over a year. The color selection is phenomenal with 61 shades available. They are categorized in a great manner so it is not difficult to find your perfect shade. And the customer service is awesome at helping you out with your foundation shade too. I used a more popular brand of mineral make up before which contained bismuth oxychloride which irritated my skin especially when I was hot/sweating. Never had that problem with Alima Pure. The foundation is slightly matte, as the name my suggest. It looks very natural on my skin. I would recommend this foundation (and their finishing powder) to everyone who is looking for a great foundation from a green company.