Though the practice may not be for everyone, a relatable portion of the population has wholeheartedly embraced the tradition of drinking a cold beer while taking a shower. There’s even a subreddit dedicated entirely to the shower beer experience with users sharing selfies while in the act of consuming a tasty brew while bathing (which leads us to wonder just how many smartphones have become waterlogged in an attempt to record a shower beer moment…). But now, the shower beer can be taken to a new level as a Swedish microbrewery introduces us to a beer brewed especially for these refreshing moments and it’s aptly called Shower Beer.
Mashable reports about the new beer that brewer Fredrik Tunedal founder of PangPang brewery explains was created specifically to be enjoyed under the warm flow of your shower head. Both the design of the bottle and taste of the beer was made to compliment the shower experience. Tunedal explains, “I made to Shower Beer small enough to keep its temperature during the shower, and strong enough to mentally wash your workday off and get ready for a fresh night out.”
The flavor of the beer is also a little different than the usual non-shower beer we’re used to. Tunedal explains how Shower Beer is fermented a bit longer than usual allowing it to develop an interesting flavor perfect to enjoy in a refreshing shower. He says, “This lets it develop a soapy flavour that in some beers is considered an off flavour, but is just on-point for the Shower Beer. The beer is heavily hopped with citrus, and has a citrussy, soapy, and somewhat herbal profile.”
What’s more is that the beer may be more than just an after-work pleasure - Tunedal says he has made it to also work wonders as a hair conditioning treatment. That’s right, after sipping on your brew go ahead a pour some over your hair. Tunedal says, “I designed the recipe so that it can also be used as a conditioner, so if you are into looking good rather than feeling good, I've thought of you too!”
Whether or not Shower Beer sounds like a product you’d use, others are already chomping at the bit to get their hands on the brew. The microbreweries first batch sold out in just one minute, but batch number two is said to be ready soon and will be available in the U.S. and U.K.
Have you ever enjoyed a cold beer while showering?
What do you think of Shower Beer? Does it sound like something you would like to try for yourself or purchase as a gift?
I have no tried it but I'd love to give it a go. Although I hardly drink beer and when I do I always move towards certain ones (Sam Adams, Corona, Guinness, Angry Orchard) I'd be happy to sample one of these lovelies.
Although I've enjoyed a beer in the shower, I wouldn't drink this. Who wants soapy beer? Disgusting.
Well it definitely sounds different! I cant say Im a shower taking beer drinker but I do know a couple people that do enjoy that. I am all for trying new hair products and I heard of many different items used as hair products and have tried almost all of them. Its surprising whats works on hair. Most conditioners actually have some type of alcohol in them. I always read the ingredients. I would absolutely try this on my hair!!
Soapy beer? Sounds disgusting. Someone needs to make a wine specifically for drinking while soaking in the tub. I think that one would probably catch on.
This is stupid, only because it's just another marketing gimmick that provides no new or real solution to any previous untapped or unresolved beauty issue. I can't even imagine that there is any real, scientifically proven evidence to back up it's claims. This is just another way to profit off consumers by offering a product in an otherwise untapped market.