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PRESS RELEASE ARCHIVE
November 3, 2009, Washington DC
Brand Preferences More Influential in Driving Purchase than Price, According to Latest GMA-Booz-SheSpeaks Shopper Marketing Research
Nearly half of food and beverage category shoppers and almost 60 percent of health/beauty and household goods category shoppers purchase their preferred brand even when a less-expensive alternative is available, with many shoppers using coupons and price promotions simply to justify purchasing preferred brands. This is according to the initial findings of a shopper marketing study released today by the Grocery Manufacturers Association (GMA), Booz & Company and SheSpeaks.
August 27, 2009, New York, NY
Retailers plan Web coupon strategy for holiday
During the economic downturn, consumers have taken their hunt for deals online, scouring sites like Savings.com and RetailMeNot.com for printable coupons or online discount codes. The trend is not lost on retailers, who are trying to spark sales amid the longest recession since the Great Depression.
May 19, 2009, New York, NY
SheSpeaks Identifies Female Breadwinners as a Key Audience for Marketers in Tough Economy
Findings from a new SheSpeaks study revealed that female "breadwinners," or women whose income exceeds that of their husbands, represent an emerging consumer segment with significantly different shopping and purchase habits from other married women, according to the company. The new survey of more than 1,200 SheSpeaks members uncovers compelling consumer insights about female breadwinners and suggests there is a timely opportunity for marketers to engage this influential target audience.
February 24, 2009, New York
SheSpeaks Celebrates Two-Year Anniversary with 230% Growth in Membership
SheSpeaks, the leading social network for women’s insights and word-of-mouth marketing, announced today on its two-year anniversary, the company has grown its membership more than 230% in 2008, and this membership base reaches 12 million consumers through their personal networks.  Since the company’s inception in early 2007, SheSpeaks has delivered innovative word-of-mouth marketing and insights campaigns for clients across an increasingly wide range of categories and has a client retention rate of 85%.
December 2, 2008, New York
For Forty-Something Women, Web Life is Close to Home
Despite their later migration to the Web, women ages 40 to 49 represent a dynamic force online. SheSpeaks, the leading social network for women's insights and word-of-mouth marketing, announced today the results of a recent study, revealing that 40-something women are highly involved in social networking, often demonstrating a more personal connection to online activities than their younger peers.
November 11, 2008, New York
SheSpeaks Study Reveals Purchase Drivers for Motivating Female Shoppers this Holiday Season
Women consumers are key marketing targets this holiday season, as they help spread deals and coupons at a time when consumers are looking to spend less. SheSpeaks, the leading social network for women's insights and word-of-mouth marketing, found in a recent study of its members that women will rely on their personal networks to find and share the best holiday shopping deals on the Web.
October 16, 2008, New York
SheSpeaks Presents Role of Word-of-Mouth in the Marketing Mix
SheSpeaks, the leading women's insight and word-of-mouth network, is partnering with Columbia Business School to present The Role of Word-of-Mouth in the Marketing Mix at the 2008 BRITE Workshop, taking place on Thursday, October 16, at Alfred Lerner Hall in New York.
August 15, 2008, New York
Food Network Selects SheSpeaks for New Marketing Campaign
SheSpeaks, the leading women's insight and word-of-mouth network, is partnering with Food Network to conduct a marketing initiative to promote new daytime programming among female viewers and introduce them to two new TV personalities.
May 1, 2008, New York
OPI and SheSpeaks Collaborate to Present A Word of Mouth Case Study
SheSpeaks, the leading womens insight and word-of-mouth network, and OPI, the # 1 producer of nail laquer in the US, have partnered in an extensive word-of-mouth marketing campaign for OPI's latest product 'Nic's Sticks
January 28, 2008, New York
SHESPEAKS TO TAKE CENTER STAGE AT KID POWER FOOD AND BEVERAGE 2008
Aliza Freud, founder and CEO of SheSpeaks, a women's insights and word-of-mouth marketing network that gives companies the opportunity to tap an engaged female community for consumer insights, product trial and word-of-mouth marketing, is scheduled to take part in the Kid Power Food and Beverage Conference in Boston, January 29-30
15 Press Releases
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