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Food Network Selects SheSpeaks for New Marketing Campaign
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SheSpeaks Network Offers Valuable Insights for New Programming
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New York, August 15, 2008 -
SheSpeaks, the leading women’s insight and word-of-mouth network, is partnering with Food Network to conduct a marketing initiative to promote new daytime programming among female viewers and introduce them to two new TV personalities.
SheSpeaks is reaching out to 25,000 of its 100,000 national members to collect insights and serve as a nationwide focus group for Food Network’s new daytime instructional block, "In the Kitchen." The block features two new shows and anchor personalities: Ask Aida hosted by Aida Mollenkamp and Cooking for Real hosted by Sunny Anderson.
"Partnering with SheSpeaks is a great way to reach household decision-makers," said Susie Fogelson, Food Network Vice President, Marketing. "The members will provide feedback, and of course as tastemakers, they’ll be inclined to tell their friends about the shows."
In addition to using the SheSpeaks network to test-drive its new programming, the Food Network also seeks to attract a wider fan base for the shows through influential word-of-mouth messaging. The SheSpeaks Web site offers a community message board for users to watch exclusive, commercial-free content, take surveys about the programs, post favorite recipes and interact with other users. Members can also send custom e-mails that highlight the "In the Kitchen" programming schedule and encourage friends to visit the microsite.
"By focusing on the target female demographic of the Food Network, we can provide valuable insights and help build a loyal audience," said Aliza Freud, Founder and CEO of SheSpeaks. "In addition to driving the success of this new program, our three-way focus group model will contribute to the success of future programming on the network."
About SheSpeaks
SheSpeaks is the leading women’s insights and word-of-mouth marketing network. The company gives clients like Philips, Dove® chocolates, Oxygen, and others in the beauty, packaged goods and media sectors the opportunity to tap an engaged female community for consumer insights, product trial, and measurable word-of-mouth outreach. SheSpeaks facilitates direct brand-consumer exchanges online and offline to foster relationships, cultivate knowledgeable brand ambassadors, and build goodwill for companies that have a real desire to understand women. SheSpeaks programs yield powerful, measurable results. For more information, visit
www.shespeaks.com
Press Inquiries Contact:
Alexandra Delanghe
212-475-6304
adelanghe@powellny.com
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