– Aliza Freud, founder and CEO of SheSpeaks, a women’s insights and word-of-mouth marketing network that gives companies the opportunity to tap an engaged female community for consumer insights, product trial and word-of-mouth marketing, is scheduled to take part in the Kid Power Food and Beverage Conference in Boston, January 29-30.

This year’s Kid Power Food and Beverage will explore what major manufacturers have done to foster positive brand images amongst consumers. It will also focus on creating campaigns for moms that excite kids and employing new marketing approaches, including digital media.

On January 28 Freud will lead the pre-conference workshop, “How to Make Moms Want Your Brand,” where she will share insights on what moms want, how they connect, and why they buy. Freud will also cover how to create an organic word-of-mouth campaign amongst moms with targeted product trial and by tapping the strength of online communities to cultivate brand buzz.

She’ll return on January 30 to conduct a live talk show-style focus group, “Moms Talk Live: Interacting Directly With Your Target Moms.” The panel discussion will provide lively debate about products and topics that are relevant to modern moms.

Before founding SheSpeaks in February 2007, Freud spent more than 10 years in marketing and product management at American Express, where she most recently led worldwide brand initiatives in the company’s Global Marketing group.

Kid Power Food and Beverage 2008 will be held January 28-30 at the Hyatt Harborside Hotel in Boston, Mass. For more information about the event, please visit:

www.iqpcevents.com/ShowEvent.aspx?id=43464.