 |
|
|
|
|
SheSpeaks Celebrates Two-Year Anniversary with 230% Growth in Membership
|
|
|
New York, February 24, 2009 -
SheSpeaks, the leading social network for women’s insights and word-of-mouth marketing, announced today on its two-year anniversary, the company has grown its membership more than 230% in 2008, and this membership base reaches 12 million consumers through their personal networks. Since the company’s inception in early 2007, SheSpeaks has delivered innovative word-of-mouth marketing and insights campaigns for clients across an increasingly wide range of categories and has a client retention rate of 85%.
“Increasingly, brands of all kinds are turning to SheSpeaks as a measurable and effective way to engage women as part of the overall marketing mix,” said SheSpeaks Founder and Chief Executive Officer Aliza Freud. “In this economic environment, it is more important than ever for marketers to leverage strong ROI channels, such as word-of-mouth marketing, that are compelling to consumers. At the same time, consumers are trying to be smart about their spending and are looking for ways to try products, experience brands and let their friends know.”
SheSpeaks has quickly established itself as an advocate for and voice of the female consumer, and works with clients in verticals including consumer products, media, entertainment, financial services, food & beverage and publishing. In 2008, SheSpeaks broadened its client base with new brands including: Citigroup, Emergen-C, Food Network, Ghirardelli Chocolate Company, H.J. Heinz, L’Oreal, OPI and Philips.
The company has continued to increase its offerings to both members and clients. In 2008, SheSpeaks launched a new platform for shespeaks.com, to provide enhanced research and word-of-mouth tools to clients and empower community members with more ways to express their opinions and connect with each other. SheSpeaks also introduced home parties as one of the tools that members can use to spread the word and share their brand experiences through SheSpeaks.
SheSpeaks has received continued recognition as the leading expert on women’s conversations, speaking at such venues as: Forbes Executive Women, Forbes Leadership Summit, Marketing to Women (M2W Conference), WOMMA Conference, ad:tech and Columbia University Innovation Conference. In addition, SheSpeaks received the 2007 Stevie Award for “Best New Service of the Year.” Contributing to its growth over the last two years, the company has also developed unique partnerships to help support women’s initiatives with organizations including media networks and publishers.
In the upcoming year, SheSpeaks plans to continue to develop strategic partnerships that provide value to community members, expand social networking components of shespeaks.com and develop additional revenue-generating offerings.
|
|
|
|
|
|
|
|