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'HER-SUASION' STUDY FINDS MOMS ARE WILLING TO HAVE BRANDS REACH OUT TO THEM VIA SOCIAL MEDIA
June 21, 2011, New York  read on...
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»  May 10, 2011 -  PEPSICO WOMEN'S INSPIRATION NETWORK PARTNERS WITH SHESPEAKS
The She Inspires Series is a partnership with the PepsiCo Women's Inspiration Network and SheSpeaks that asks opinions and uncovers trends among American women online. 1,654 women ages 18+ were surveyed online Feb. 2011 and April 2011.
»  March 11, 2010 -  SheSpeaks Launches 'Brand Advisory Communities' Offering to Help Marketers Build Consumer Insight and Pave Way for More Rapid Innovation
SheSpeaks today announced the launch of 'Brand Advisory Communities,' a new way to build market research communities that allows marketers to directly engage with target consumers on a long-term basis, in order to build deep consumer insight.
»  December 10, 2009 -  SheSpeaks Finds Nearly 50% Rise in Social Network Use Among Influential Female Consumers, Elevating Online Networks as Key Drivers of Purchase Intent
Among women, facebook dominates and twitter is growing rapidly, but our study reveals important differences in social network usage
»  November 3, 2009 -  Brand Preferences More Influential in Driving Purchase than Price, According to Latest GMA-Booz-SheSpeaks Shopper Marketing Research
Nearly half of food and beverage category shoppers and almost 60 percent of health/beauty and household goods category shoppers purchase their preferred brand even when a less-expensive alternative is available, with many shoppers using coupons and price promotions simply to justify purchasing preferred brands. This is according to the initial findings of a shopper marketing study released today by the Grocery Manufacturers Association (GMA), Booz & Company and SheSpeaks.
»  February 24, 2009 -  SheSpeaks Celebrates Two-Year Anniversary with 230% Growth in Membership
SheSpeaks, the leading social network for women’s insights and word-of-mouth marketing, announced today on its two-year anniversary, the company has grown its membership more than 230% in 2008, and this membership base reaches 12 million consumers through their personal networks.  Since the company’s inception in early 2007, SheSpeaks has delivered innovative word-of-mouth marketing and insights campaigns for clients across an increasingly wide range of categories and has a client retention rate of 85%.
»  December 2, 2008 -  For Forty-Something Women, Web Life is Close to Home
Despite their later migration to the Web, women ages 40 to 49 represent a dynamic force online. SheSpeaks, the leading social network for women's insights and word-of-mouth marketing, announced today the results of a recent study, revealing that 40-something women are highly involved in social networking, often demonstrating a more personal connection to online activities than their younger peers.
»  November 11, 2008 -  SheSpeaks Study Reveals Purchase Drivers for Motivating Female Shoppers this Holiday Season
Women consumers are key marketing targets this holiday season, as they help spread deals and coupons at a time when consumers are looking to spend less. SheSpeaks, the leading social network for women's insights and word-of-mouth marketing, found in a recent study of its members that women will rely on their personal networks to find and share the best holiday shopping deals on the Web.
»  October 16, 2008 -  SheSpeaks Presents Role of Word-of-Mouth in the Marketing Mix
SheSpeaks, the leading women's insight and word-of-mouth network, is partnering with Columbia Business School to present The Role of Word-of-Mouth in the Marketing Mix at the 2008 BRITE Workshop, taking place on Thursday, October 16, at Alfred Lerner Hall in New York.
»  August 15, 2008 -  Food Network Selects SheSpeaks for New Marketing Campaign
SheSpeaks, the leading women's insight and word-of-mouth network, is partnering with Food Network to conduct a marketing initiative to promote new daytime programming among female viewers and introduce them to two new TV personalities.
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Carol MIlliron
404.276.0076
carol@shespeaks.com

 

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Her-suasion: The Bond Between Moms and Brands
SheSpeaks and Mom-entum interviewed nearly 800 moms to answer the questions shown here and learned that brands have an enormous opportunity to initiate and sustain relationships with moms through multiple digital channels.

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