I really love this product too. I am amazed at how clothes can get so clean with cold water. I did my laundry on Monday and the whole room smelled so wonderful. The scent used in this Tide product is in my clothes which I love. I like how my clothes look just as good as if it was washed in warm/hot temperature especially my white. They were actually white and clean! This is a product that I will buy for sure. The biggest thing that I like is that it will help me to save on my water bill.