I have to say I was not a Tide user until now. The Cold Water Tide cleaned the clothes fine, even the whites were white. Of course one of the most important test in our family was the smell, if it does'nt smell good there's one in the house that won't even touch it and this Tide passed the test. I was also happy with the fact that I am sensitive to some detergents and this did not make me itchy ....We like the new Cold Water Tide Thanks