Tasting very much like drinkable yogurt but loaded with healthy probiotics, Lifeway Kiefer is correctly called "the champagne of yogurts" . There is a slight tang to the drink due to the good-for-you bacteria but it is a pleasent sensation.I recommend the Blueberry and Strawberry flavors but suggest half cup servings due to it's high sugar content. This drink is a natural energy boost and protects and supports your digestive system. I found that I had less gas and bloating during the day when I drank this. Tastes great and great for you!