This is one of my absolute staples in my freezer. I am not a vegetarian, but really enjoy meatless meals and dislike most meats. I saw this in the freezer case one day while shopping and I knew I had to try it, and I am so glad that I did. The first time I used it I either made nachos or sloppy joes and no one noticed that is wasn't actually meat. My fiance and one of my sons LOVE meat and couldn't even tell it wasn't, and they raved about it. So after that moment I knew I had the green light to use this product without complaint. When I am in a pinch to get dinner ready quick and have nothing thawed this is perfect. You use it just like a ground beef or ground turkey, but it is already crumbled so you just get it hot enough in the frying pan and go from there. Perfect!