I absolutely LOVE LOVE LOVE this product! I have (after use of this product, HAD) straw for hair, not an exageration. After I showered I added this product, and Nexxus ProMed Split End Binding, blow-dried and O.M.G...my hair is beautiful! I cannot stop touching it because its so soft. I am amazed at the transformation, I have never been sooo happy with a product. I am split end free! The only other time I could say this about my hair was when I had a keratin treatment done to it. But this is like having an in-home keratin treatment everyday! I would not be writing this if I didn't absolutely love it and if I thought it wouldn't be able to healp other women out there. I think the price of this Dove product was $7 and the Nexxus was around $10.