These are my favorite tampons to purchase and use. I'm not a fan of the price but I always use a coupon when buying them. I love the brand and the message they have: We should never have to hide of be ashamed of our periods!! I love the bright packaging and how compact they are. I can easily fit them anywhere. They're easy to use and easy to dispose of. I'm never embarrassed when I carry them in my hand or when they accidentally fall on the floor and that's how the people at Kotex want you to feel.