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Marketing to Women: New Research from Lippe Taylor and SheSpeaks Shows Impact of Technology and Celebrity on Women's Shopping Habits
April 3, 2013 --  Where are women first browsing for products, in-store or online? Are they using Pinterest, Facebook or Instagram to plan spring and summer vacations? Would they rather get liposuction or buy their daily cup of Starbucks coffee? These are just some of the questions answered by the second SheSpeaks/Lippe Taylor Women's Buying Behavior Index.  read on..
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Carol MIlliron


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Marketing to Women: Shows Impact of Technology on Women's Shopping Habits
A survey of over 2,000 women helps explain buying habits and forecast purchasing trends of American women.

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