"SheSpeaks Insights Report” Delivers Astute Analysis and

Straightforward Recommendations for Today’s Evolving Women’s Market

New York, NY, Oct. 2 - The numbers speak for themselves: Women control over $5 trillion in spending; women are responsible for over 80-percent of all purchase decisions in the U.S.; and women represent more than 51-percent of US private wealth. For companies marketing to women, SheSpeaks – a national online network of over 40,000 women who test and influence products and services targeted to them – is an effective tool for tapping into the power of this influential demographic.

To help marketers better understand the elusive women’s market, SheSpeaks has created the SheSpeaks Insights Report – marketing insights developed from a comprehensive analysis of test data and member feedback. Synthesizing key demographic and psychographic profile information from its 40,000-plus member database, as well as data from product tests and key client Case Studies, the SheSpeaks Insights Report provides product and category specific marketing insights as well as indications of trends and attributes that are important to the women’s market as a whole.

“The SheSpeaks Insights Report takes an in-depth look into What women want, How women connect, and Why women buy,” said SheSpeaks Founder & CEO Aliza Freud. “With practical marketing insights, including how regardless of category, performance beats price and indications that Organic may be overstated, the SheSpeaks Insights Report is a vital resource for companies marketing to women.”

“SheSpeaks capitalizes on women’s natural tendency to connect with one another,” noted Freud. As the report indicates, 99-percent of members said they would refer a product they like to others and 71-percent of members have more than 10 interactions with others per day. “These women are powerful marketing opportunities if approached in an authentic fashion.”

Case Studies highlighted in the report demonstrate SheSpeaks ability to create brand awareness and advocacy. A Hair Care product test revealed that 38-percent of respondents were familiar with or had used the product prior to the test, however only nine-percent had recommended it. After testing the product with SheSpeaks, brand advocacy increased by 89-percent.

“Women are a growing economic force worldwide, and more companies are recognizing the need to understand their preferences and perspectives in greater depth,” said Freud. “The SheSpeaks Insights Report leverages our powerful base of members and rich data to help companies succeed in marketing to women.”

The SheSpeaks Insights Report is available at: www.shespeaks.com/docs/insights.pdf
For additional information on how SheSpeaks can help you better understand and reach the women’s market, visit shespeaks.com