New York, NY - Over 18,000 attendees from across the world are expected to attend this year's HBA Global Expo, the definitive event for the cosmetic, fragrance and personal care industry. And on September 18th at 3:00 p.m., SheSpeaks will have their ear.

Founder & CEO Aliza Freud will demonstrate how SheSpeaks works and reveal compelling results behind newly documented case studies, including past product placement and word of mouth marketing tests with celebrity-stylist Jonathan Antin and the Oxygen Network. The outcome of the studies – evidenced by hard qualitative and quantitative research, as well as online discussion groups – illustrate just how effective SheSpeaks is at generating action oriented consumer insight as well as considerable word-of-mouth recommendations.

In her presentation SheSpeaks: Insights to the Women's Market, Ms Freud will also share key insights to marketing to women, including what women want, how women connect and how women make purchasing decisions.

The presentation will begin at 3:00PM on Tuesday, September 18th, 2007 in HBA Global Expo's Presentation Theater at the Jacob K Javits Convention Center in New York, NY.

For those following the rapid success of the company, the speaking engagement marks yet another milestone for SheSpeaks unique concept in consumer-driven marketing to women. Launched in January of 2007, SheSpeaks is a national online community of over 35,000 dynamic women who are interested in influencing the products and services around them. SheSpeaks gives women a forum to express what they need and want as well as opportunities to connect with other women. In turn, SheSpeaks is committed to broadcasting women's opinions to a broad audience including product manufacturers, the media and other women.

For inquiries regarding SheSpeaks presentation at this year's HBA Global Expo on September 18th, or to learn more about SheSpeaks, contact: